Senior Product Marketing Manager (f/m/d)
In our Commercial department we strive to lead the global logistics revolution by fostering long-term growth, generating revenue through innovative and sustainable solutions. We are expanding our digital footprint to provide tech-enabled support, unparalleled transparency, and exceptional service experiences for supply chains worldwide.
Your role
Shaping the future of global trade.
We are looking for an experienced product marketer to support delivering on our ambitious marketing and business goals, with a focus on DACH markets. In this role, you will drive go-to-market strategies and collaborate closely with cross-functional teams to ensure seamless execution for product launches and high adoption of new services and capabilities. In this role, you will partner with sales enablement, work closely with product management to craft product messaging and positioning, and develop marketing campaigns and collateral.
The ideal candidate has prior experience in product marketing at a B2B company.
Please note that because of our target markets, this role requires fluency in English and German (native speaker or equivalent proficiency).
You will
- Own the development of product messaging and positioning that resonate with target audiences and align with Forto’s narrative.
- Create and execute go-to-market strategies for new and existing services and products, including early-adopter programs, launch plans and marketing campaigns.
- Be an expert on our target customer segments, identifying what they need and how Forto can best cater to their needs.
- Collaborate with sales enablement in creating materials to ensure the successful adoption of new services and platform features by our customers.
- Lead the development of product marketing content, including customer success stories and white papers, pitch decks and sales guides, product videos and demos.
- Conduct market research and competitive analysis to identify market trends and customer needs, enabling us to stay ahead of the curve.
- Define, monitor and report on product marketing metrics, including product launch and product usage metrics, usage of product marketing assets, and more.
- Gather, analyze and report on internal and external qualitative feedback in collaboration with the customer research and insights team.
What you bring
- 5+ years of experience in product marketing within a B2B context, with a proven track record of successfully launching products and campaigns.
- Strong strategic thinking and analytical skills, with the ability to translate complex concepts into compelling yet simple messaging and actionable plans.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills, with the ability to translate complex concepts into clear benefits for our target audiences.
- Previous involvement in customer research and proficiency in utilizing data-driven insights to shape product and go-to-market strategies.
- Ability to collaborate, influence, and motivate others, coupled with the resilience to navigate challenging business scenarios.
- Demonstrated skill in leading cross-functional teams towards common objectives, involving product, sales, and marketing departments.
- Enthusiastic and proactive attitude, with a commitment to staying updated with industry trends and best practices in product marketing.
- Comfortable working in a fast-paced, dynamic environment, delivering iterativelyFluency in English and German (native speaker or equivalent proficiency).
Forto is an internationally growing company
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Watch more about us
Read more about us
Team:
- At our core, we are in love with progress and cannot cope with the standstill.
- We are constantly striving for ways to be even better tomorrow. We are facilitators, we are explorers, we are visionaries.
- Forto provides a sense of belonging, where everyone has equal access to opportunities, career advancement and recognition. It stands for a workplace where people from all walks of life, with diverse perspectives and experiences can do their best work, while being their authentic selves. That’s why we encourage people of all backgrounds, genders, ages, races, religions, and abilities to apply for our opportunities!
Work Life:
- Experience a company culture where we work on eye level and knowledge sharing, as well as mentoring is on our daily agenda.
- We love our work and tackling business challenges but also believe in the importance of having a healthy balance with our personal life. That's why we appreciate a flexible work setup that fits around family, friends, and physical health.
- We have the freedom to work in a hybrid setup.
Company Offering:
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